The difference comes in when you look at the cost-per-click for each platform. Both Facebook and LinkedIn allow you to choose exactly how much you’ll pay, making them cost-effective solutions. Think about how much you want to spend on ads. That’s why, as a basic rule of thumb, marketers use Facebook for B2C marketing, investing in LinkedIn if B2B is your priority. It’s essentially your entire professional history.

Think about how much information you provide when signing up for LinkedIn. LinkedIn ads include account-based marketing allowing you to target professional demographics. The platform consists of users interested in networking, getting advice on career-related topics, and collaborating with like-minded people. On the other hand, LinkedIn offers a more professional audience. The intricacies of Facebook’s targeting are unmatched, something that is incredibly appealing when it comes to sales-related content. You are taking it a step further with lookalike audiences and custom lists.

You can target based on location, demographics, interests, behavior, and connections. While you have access to billions of users, you get to decide who you reach, ultimately serving your ads to those most likely to react. Unfortunately, there’s no straightforward answer because each scenario is unique to your business objectives.īy understanding what each platform offers, you’ll make the best decision when it comes to putting your money on the table.įacebook is known for it’s targeting. Should size dictate which platform is better? Not necessarily.įacebook and LinkedIn share similarities, different functionalities, and unique benefits. Billion active users, it far exceeds LinkedIn’s 550 Million.

Where to start? Most companies assume Facebook only because it has more users. The sheer amount of social media channels available today can paralyze any business owner. Today, everyone knows the benefits of social media marketing.

Cost of linked in ads